DIME PR: Six Degrees - Views, opinions, advice, news, and anything else that comes to mind from DIME PR Founder Timothy Williams and the rest of the DIME PR team.
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Seventeen Random Tech Predictions for 2010

 

1. Editable Web technology finds its groove.  And it will have a new name.

 

2. Internet video makes serious inroads into cable/satellite, (already is) - cable networks start offering subscriptions at low cost on a per channel basis allowing you to 'build your own' cable network. "IP TVs" - internet-connected TV's with built in IP "tuners" start filling store shelves.   Google looks to take over this space as well by offering up the "tuner" infrastructure (video / network search and streaming).  Google will want to make sure that when these TV sets are looking for programming, they're doing it through them. Perhaps offers the subscription infrastructure for networks / content producers as well. Cable companies begin the mental shift into thinking of themselves as IP pipe suppliers and nothing more. 

 

3. DIME PR sees revenue growth of at least 60% :)

 

4. Twitter growth amongst "regular" people remains fairly flat but survivability is ensured by Google Realtime search.  Becomes more of an RSS-style feed and spam engine than it already is.  Twitter fights back by adding Facebook-like 'comments' to tweets to try to make Twitter more 'conversational'. Google acquisition late in the year or in 2011.

 

5. Google barcodes start showing up everywhere from restaurant menus to packaged goods in the grocery store.  Related: Google Goggles starts to read standard UPC barcodes. Bad news for retailers as consumers begin to use retail outlets just to get a "hands on" look at the product, then use Goggles to find best price and place order online - from inside the store.

 

On a side note, I seem to remember a company several years back that let consumers 'scan' UPC barcodes with their home scanners and/or webcams and would connect them relevant content online.  Anyone remember who this was?

 

6. Posterous sees some serious growth.

 

7. Location based services / advertising comes to prominence.

 

8. Apple begins online direct-to-consumer sales of unlocked iPhones at full cost but continues marriage to AT&T for retail (subsidized) sales in the US.

 

9. Google Chrome netbooks with integrated 3/3.5/4G GSM data introduced.  All-day / always-on battery life and low price are their selling points.  Google licenses Leaf Networks (disclaimer: shameless plug for a past client) technology allowing users to store data on their home Googleboxes (next) for the security conscious.  

 

10. Google starts selling a consumer hardware device called the Googlebox.  It does really cool shit.  *Least* of which includes replacing your cable box, DVR, NAS, and media center and bringing IP TV to the masses.  Expect it on big box store shelves late in 2010 for around $240.

 

11. Google abandons Wave, realizing it makes things more complicated, not simpler, and it isn't simply a UI issue. Goes back to the drawing board to figure out how to create "Email 2.0".  E-mail as we know it remains unchanged in 2010.

 

12. Robert Scoble finally abandons FriendFeed.  Twitter Comments and #17 below might be the tipping point :)

 

13. Google Phone disappoints, is not the 'iPhone killer'.  Subsequent upgrades to the OS connecting it to your Googlebox, however, give it a second wind late in 2010.

 

14. Michael Arrington decides it is okay to shake hands when he meets and interviews President Obama.

 

15. Government regulators begin hearings in late 2010 about breaking up Google, once they realize Google controls everything we hear, see, and read.  Doesn't happen until late 2011.

 

16. Huge datacenter outage or successful hacking has huge one-day economic impact on the scale of a natural disaster, leaving people wondering if mass migration of data to the cloud was really such a great idea. Might be the tipping point for #15.

 

17. Twitter lifts 140 character limit, realizing that no one is using SMS to send or receive tweets anymore.  Limit becomes “50 words” (a short one or two sentence paragraph) instead of characters.

 

18. Apple iSlates begin appearing on coffee tables and in backpacks nationwide and people love them.  Becomes must have gadget of 2010 if the price is right (about $400-$450 $800 feels ‘right’ to me).

 

 

Disclaimer: All of the above predictions are complete and utter mental ramblings on my behalf and I have absolutely zero 'inside' information into Google, Apple or any other company, so please don't go around starting rumors about Googleboxes or anything else contained herein.  They only exist in my imagination - for now.

 

So, you’ve read mine – leave your 2010 tech predictions below!

 

--Timothy Williams

 

 

 

Dec 27, 2009
Marketing $ociologist said...
Think Mr. Williams is a marketing genius, but I find these to be 21st Century first decade marketing tools. I've said for a year your next computer will be an iPhone (MarketingSociologist.blogspot.com) - I'm waiting for 4G. Question is - which will come first - 4G for iPhone or 78violet CD?

Here's some SECOND DECADE predictions. A baby-boom to rival the 50s, 60s, etc., as the year with largest birth enters grade school in about three years. The SECOND DECADE, a time some of the original baby-boomers will live to see the end of.

That means big business opportunities for grade school, retirement home, assisted living, funeral homes (being real).

Seth Godin said it, not me, but so true. Traditional media DOA by 2012.

Laptops and desktop computers die, being replaced by SmartPhones - so start developing and deploying SmartPhone apps last year like I advised.

Disney empire dies. As a blogger with TweenMusic.blogspot.com I have found Disney marketing people so lame I don't know how they've lasted so long. Shows what happens when your corporate policy is only to hire interns. As DenverPRblog.com stated, Motorola, Palm, Newsweek will all cease to exist by the end of next year. I add Disney by the end of the decade, unless the Chinese take control.

Dec 27, 2009
Had to rethink #18 a bit in terms of pricing. Honestly I think a price point up to $800 - maybe more - and they would still fly off the shelves. I think we'd want to see pricing around $600 but who knows. If full retail price of a 3GS is $600 to $800 without carrier subsidies, I don't see how the iSlate could cost any less than an unsubsidized iPhone. Maybe they'll integrate mobile data and release it through AT&T with contract subsidies in order to make the price point more attractive to the general audience? Thoughts?
Jan 04, 2010
Mark Harai said...
#5 is interesting and very possible - don't agree so much with increase in 140 characters on Twitter and my prediction is Android open source platform will replace iPhone as market leader in smartphone market within two years...
Jan 04, 2010
@Mark I'll agree that Android will certainly overtake iPhone in terms of overall number of handsets on the market - no question about that. But if Apple keeps pushing the boundaries with each new iPhone, I wonder if any *single* Android handset will ever compete with the iPhone. It is so hard for anyone to compete with Apple when it comes to overall user experience. Most (but certainly not all) of the people I hear defecting from iPhone do so because of AT&T or due to one or two particular apps not being available (Google Voice). But I think most of those defectors would still agree that the iPhone user experience has yet to be matched. And I'm certainly no Apple / iPhone fanboy - I still prefer full QWERTY keyboards on a smartphone and I don't hate WinMo. In fact my two favorite phones right now would be the Nexus One and (believe it or not, a WinMo) - HTC Touch Pro2 (I love the combo of a real QWERTY plus a large touchscreen). Of course my buying decision(s) when it comes to handsets have as much to do with the fact that I don't live in the US and I travel internationally. If I was in the US I think at this point I'd still go with an iPhone 3GS even with AT&T's problems simply due to the number of apps available.

But I certainly agree that developers need to start taking Android as seriously or more seriously than iPhone as there are likely to be an endless variety of Android handsets hitting the market in the years to come.

Thanks for stopping by, cheers to the first work week of 2010!

Mar 19, 2010
I called it!! See #10 above from December last year and check out today's headline: http://technology.timesonline.co.uk/tol/news/tech_and_web/article7066924.ece
Mar 20, 2010
Mark said...
Yes you did - good call!

Mark

GAC Consultants, S.A.
Mark Harai, Founder, Consultant
Voice: 510-984-2284
Fax: 484-805-6876
Email: mark@gacconsultants.com
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Twitter: @gacconsultants
Mar 21, 2010
@Mark looks like the first half of #13 has come very true as well. Nexus One sales have been lower than any other major debut. Now let's see if the second half of #13 comes true after the google box comes out...
Mar 27, 2010
http://mashable.com/2010/03/26/more-google-tv-details-emerge/ -- Mashable is saying the Googlebox (#10 above) will retail in big box stores (called it) for $299 (I called $240).